Chief Communications Officer

Erin Coufal, Chief Communications Officer

Erin Coufal

Education

MBA, Loyola University New Orleans

BS, Business Management, State University of New York Geneseo

51ÁÔÆæ Erin Coufal

As the chief communications officer, Erin Coufal leads the communication strategy and messaging for 51ÁÔÆæ. She serves as a spokesperson for 51ÁÔÆæ, directs public relations plans, and promotes 51ÁÔÆæ through internal and external communications with key stakeholders.

Coufal joined 51ÁÔÆæ in 2020 and became the chief communications officer in 2022. She has been instrumental in maintaining and building internal communications channels and supporting 51ÁÔÆæ’s mission through community relations. Coufal has presented nationally on storytelling and social media strategy. Under her leadership, 51ÁÔÆæ’s Communications team has been finalists for three Capital Region MARCOM Awards. She has previously led communications for not-for-profit and for-profit organizations.

Coufal is an active member of the community and volunteers with various not-for-profit organizations, and she is currently the secretary of the board of directors for First New York Federal Credit Union. She previously served on the Capital Region Chamber of Commerce Women’s Business Council committee. In a prior role, she led her teams to win the Public Relations Society of America Capital Region 2019 MARCOM for storytelling and the 2020 MARCOM for an integrated campaign.